Genoma Agents vs Lety
Lety sells white-label infrastructure for agencies to build agents; Genoma Agents offers agents with its own CRM, sub-accounts and rebilling. Which to choose.
According to its public information (August 2026), Lety is an infrastructure platform for agencies: it provides a no-code builder, vertical templates and a billing scheme so the agency can build and sell its own agents.
Genoma Agents is a platform for building AI agents that answer, qualify, book and follow up with a business's customers over WhatsApp, Instagram, Messenger, web chat, email and voice, with its own CRM included. For agencies, including those working with GoHighLevel, it offers per-client sub-accounts, rebilling from the platform and white label (logo and colors).
| Feature | Genoma Agents | Lety |
|---|---|---|
| Conversational AI agents | ||
| WhatsApp via Meta's official API | ||
| Own CRM included | ||
| Integrates with GoHighLevel, HubSpot, Zoho or Pipedrive | ||
| Spanish-language agents | ||
| White label for agencies (logo and colors) | ||
| Sub-accounts and rebilling for agencies | ||
| Voice agents: make and answer calls from their own number |
Based on each provider's public information (August 2026). — means unverified.
Both target agencies that want to sell AI agents under their own brand. If you want a builder with vertical templates to build each agent from scratch, Lety's approach, according to its public information, fits. If you would rather give your clients their own CRM, text and voice channels, and charge them for AI from the same platform with per-sub-account rebilling, take a look at Genoma Agents.
They look similar, but the approach differs. According to its public information (August 2026), Lety is an infrastructure platform: a no-code builder, vertical templates and a billing scheme so your agency builds and sells its own agents. Genoma Agents is an agent platform with its own CRM included, per-client sub-accounts, rebilling and white label (logo and colors).
It depends on what you want to build. According to its public information (August 2026), Lety gives you more control in exchange for building and supporting every agent yourself. In Genoma Agents the CRM, follow-ups and channels are already part of the platform, so the work centers on configuring each agent's knowledge base and goals.
Yes. Some agencies first validate demand with a few clients and then choose the platform they will grow on. The key is not committing to infrastructure before you have clients paying for it.
Genoma Agents
AI agents for WhatsApp, Instagram, Messenger, web chat, email and voice, with a built-in CRM.
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